Honesty in maternity advertising - why brands use fake bumps on models and how change is happening

In my debut podcast, I talk to Liz Day at Mothercare, Kerri Northcott and Sylvia Flote about the #PushItOut campaign that went viral. Honesty in maternity advertising has started to change from the pressures of myself and others putting on brands to use real pregnant model and not fake prosthetic bumps. Why do brands do this? What does the consumer think? What do the models think? Why has the fashion industry evolved so much in other areas apart from maternity? For information regarding your data privacy, visit acast.com/privacy

Om Podcasten

Hello I'm Louise Boyce, aka Mama Still Got It. I'm a mother of three, a fashion model and a believer that we must get better with age (otherwise what's the point?). My podcast is for you if you're a mother, but passionate about holding onto your identity as a woman (amen) and enjoy listening to like minded brilliant and honest women talking all things that any mother and woman can relate to - whether it's surviving the summer holidays or make up hacks that I've learnt from the best make up artists in the business. Being a mother can be the toughest job in the world and guess what... you're not alone, so 'for pod sake' please listen, subscribe and know you're doing a great job being you. Hosted on Acast. See acast.com/privacy for more information.