Cartography matters! - the importance of maps in navigating the uncertain journey of innovation

You can find a transcript on my website here together with many other resources - blogs, videos, cases, tools, interviews - to help you explore the world of managing innovation

Om Podcasten

Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org