Digital is different?
How innovation management is changing and why we still need strategyThere’s no shortage of scary headlines reminding us of the looming challenge of digital transformation. The message is clear. On the one hand if we don’t climb aboard the digital bandwagon we’ll be left behind in a kind of late Stone Age, slowly crumbling to dust while the winds of change blow all around us. On the other we’re facing some really big questions — about employment, skills, structures, the whole business model with which we compete. If we don’t have a clear digital strategy to deal with these we’re going to be in trouble.And it’s not just the commercial world which is having to face up to these questions; the same is true in the public sector and in the not-for-profit world. The digital storm has arrived.Whether we ride it out or get washed up on the beach will depend on how well we manage this wave of innovation - which is the theme of this podcast(You can find a transcript here)If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.Or subscribe to my YouTube channel here