Why bother with user innovation?

We’re only just beginning to get a measure of how much innovation begins with user ideas. Studies by NESTA in the UK, for example suggest that close to 10% of product innovations and 15% of process innovation begin in this fashion – and that’s almost...

Om Podcasten

Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org