Managing Reputational Risk: Internal Comms considerations

Hosted by Grant Bather, alongside Nick Seymour, Editorial Director at Rostrum, the latest episode focuses on the internal comms pressures and processes around navigating a negative reputational event.Throughout the conversation Nick and Grant turn to the importance of a plan and the need to engage with all stakeholders with a clear consistent message and approach. They also look at different content avenues during a crisis, including emails, podcasts, social media posts and more.The episode brings to light the importance of vigilance and training in maintaining a clear narrative around crises and negative reputational events. Grant Bather, Director of Reputation at Rostrum said: “Internal communications is a key function for many organisations, but in a crisis can be overlooked. In this episode we look to shape the narrative, promoting an internal comms function that is trained and ready should a crisis hit. We hope that this episode helps to guide organisations as they tackle their crisis communications strategy.”

Om Podcasten

If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key components of a crisis management programme and look back at how organisations large and small have managed – and mis-managed – issues affecting their reputation under the media spotlight.