Managing Reputational Risk; social media in a crisis

In the latest episode, host Grant Bather speaks with Head of Corporate and Social Media at Rostrum, Sophie Mellish. The conversation looks at the role of social media in a crisis, and the steps social media teams can take in a media storm.

Om Podcasten

If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key components of a crisis management programme and look back at how organisations large and small have managed – and mis-managed – issues affecting their reputation under the media spotlight.