Media Law and Reputation Management - Episode 7

Episode seven features Jonathan Coad, to discuss his book ‘Reputation Matters – How to protect your professional reputation’ and chat about how PR and lawyers can work together to help clients in crisis.  Hosted and produced by Rostrum’ Director of Reputation, in-house media trainer and crisis lead Grant Bather, the podcast examines how organisations can be proactive in managing their reputation prior to a story hitting the newsstands.  Throughout the podcast Grant and Jonathan return to the topic of engaging with media lawyers to help establish the best course of action. They also discuss steps organisations can take to assist journalists and cover off the general considerations that all businesses, large and small, should be mindful of – conscious of the fact that all organisations are different.  Jonathan also promotes the idea of lawyers and PR professionals working hand in hand, and the need for a concise reputation team to achieve prompt sign-off of messaging. The podcast also highlights the need for a consistent messaging approach from organisations engulfed in reputation management, while balancing the need to take stock and not rush in to the issue.  

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If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key components of a crisis management programme and look back at how organisations large and small have managed – and mis-managed – issues affecting their reputation under the media spotlight.