Bayesian Thinking & Audience Targeting: Chasing the Inverted Unicorn with Andrew Bloom

We are joined by data-nerd and audience marketing expert Andrew Bloom from Neustar's global business solutions. Andrew shares insights on data-driven marketing, Bayesian thinking, and the intricate world of programmatic advertising. The hosts delve into Andrew’s journey from freelance hustler to ad tech expert, providing listeners with a comprehensive look into how psychological principles and data analytics shape modern marketing.Programmatic Advertising & Auction-Based Marketing:- Understanding different types of auction mechanics in digital advertising (e.g., Google's non-truthful Bayesian generalized second-price auction).- The importance of understanding the auction game theory behind platforms like Google, Facebook, and LinkedIn.Marketing Mix & Bayesian Thinking:- How Bayesian inference applies to marketing decision-making.- The role of biases in influencing marketing data interpretation.Marketing Attribution & Measurement:- The challenges of assigning credit to various marketing channels.- Importance of marketing mix modeling (MMM) in understanding channel performance.- How Bayesian thinking can improve marketing optimization.Marketing Mix Modeling & Statistical Modeling:- Utilizing econometric models to measure marketing impact across different channels.- Creating predictable formats to decompose marketing signals and understand their effects.-The significance of "sine wave" messaging strategies for better attribution.Optimization & Channel Interaction:- The interconnectedness of various marketing channels.- CRO (Conversion Rate Optimization) as a fundamental approach to improve performance.- Tailoring media strategies for effective retargeting and brand positioning.Thank you for joining us at Manipulation Games: Psychology & Marketing podcast.  Tune in for a data-packed conversation that will change how you approach marketing strategy!

Om Podcasten

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.