Privacy Threats Facing Americans & Why TikTok Should Be Banned w/ Andrew Bloom

We discuss the complexities of data privacy, identity, and digital security on Manipulation Games: Psychology & Marketing podcast with special guest Andrew Bloom. Starting with a true story about a cybersecurity breach at the U.S. Treasury Department on December 8th, 2024, we explore the far-reaching effects of cyber-attacks, including the breach of 22 million identities. Join Darren, Gene, and Andrew Bloom, as we unpack the three categories of personal information, sensitive information, and health information that we willingly or unknowingly share every day. From common identifiers like names and addresses to more intricate ones like biometric data and genetic code, we discuss how these can be exploited for nefarious purposes.We also touch on the controversial subject of TikTok and its implications for national security, highlighting the potential dangers of a powerful identity graph in the hands of a foreign adversary. This episode is a must-watch for anyone concerned about privacy in the digital age. We talk through various info cards that illustrate the ease of data inference and the real-time demonstration of how much big tech companies knows about you!Timestamps:00:00 A Cybersecurity Breach Unfolds02:52 Welcome to Manipulation Games with Andrew Bloom03:38 The Importance of Privacy06:53 Defining Privacy09:26 Understanding Personal Information11:53 Exploring Personal Identifiers21:49 The Impact of Age and Gender in Marketing37:20 Sensitive Personal Information (SPI)37:42 The Flaws of Social Security Numbers41:21 Driver's License Numbers and Surveillance42:28 Bank Account and Credit Card Security44:31 Criminal History and Its Implications48:40 The Sensitivity of GPS Location Data52:57 Health Information and Privacy Concerns58:08 Biometric Data and Genetic Code01:04:06 Understanding Pseudonymous Identifiers01:10:07 Methods of Re-identification01:13:53 Case Study: Mark Robinson's Private Re-Identification01:20:28 The Power of Identity Graphs01:28:01 The TikTok Controversy01:43:04 The Privacy Paradox and Future Implications01:55:12 Conclusion and Final Thoughts

Om Podcasten

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.