EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale
Interview with Elias Rubel - Founder and CEO of Matter Made A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future. On the Menu: 1. Investing in immeasurable marketing tactics 2. The effectiveness of team support and effort 3. Benchmarking your marketing strategy 4. Demand capture vs demand creation - navigating through the current economic climate 5. Showing up for your team in times of uncertainty and doubt 6. How to pursue greater growth without compromising your identity