EPISODE 092: Integrating PR into Your Marketing Strategy for a Successful 2023
Interview with Mickie Kennedy - Founder & CEO of eReleases Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital. On The Menu: 1. Role of Press Releases in ranking higher in SERPs 2. Obtaining the right media coverage to help boost your small business 3. PR credibility vs social media credibility 4. Starting out in the online advertising space 5. Future of blogging 6. Organic ways of gaining media coverage