EPISODE 094: The Future of Marketing - Harnessing the Power of Data and AI in a Post-Cookies World
Interview with Moe Kiss - Marketing Data Lead at Canva Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years. On the Menu: 1. Using AI in marketing for enhancing advertising efforts in the upcoming years 2. Role of GDPR in increasing data quality 3. How the demise of browser cookies has ushered in a Golden Age of digital marketing 4. First Party Data in 2023 5. The difference between being data-driven and data-informed 6. Digital advertising spending in the upcoming year