EPISODE 096: Reimagining the Marketing and Sales Interaction to Maximize Growth
Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2 Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more! On the Menu: Starting out in marketing - what worked and what didn't Technology's impact on marketing - how things have changed in the last 20 years Helping clients in their sales and marketing efforts through the Revenue Growth Methodology model Using B2C strategies to more effectively target your B2B prospects Increasing pipeline generation, revenue, customer engagement as sales enablers How to overcome common challenges small business owners face