EPISODE 150- Ads Interrupted: Eyeo's Till Faida on Striking the Right Chord with Unobtrusive Experiences
Till Faida, founder of Eyeo GmbH, oversees the business at Eyeo GmbH, focusing on the Acceptable Ads initiative. His extensive skill set covers entrepreneurship, online advertising, product management, startup development, and a wide array of marketing strategies in the digital realm. On The Menu: 1. The challenge of finding a balance between acceptable ads and sufficient monetization for publishers. 2. Prioritizing unobtrusive ad experiences that don't interrupt user activities. 3. The evolving landscape of ad filtering and its purpose in balancing user experience and monetization. 4. Apple's impact on advertising privacy and the quest for relevant ad experiences. 5. Advocating for rules in online advertising governed by a diverse coalition. 6. The coalition's structure involves profit entities, user representation, and academia.