EPISODE 222- Brand Beats: Lessons in Cultural Marketing from Sónar’s Global Stage

Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded content, and event production for Sónar+D, focusing on fostering the convergence of creativity, technology, and society. On The Menu: 1. Creating a collaborative space where innovation thrives, driven by creative minds and technology. 2. Navigating obstacles through teamwork, passion, and focus on delivering meaningful experiences. 3. Exploring AI's impact on art and tech industries, fostering education and knowledge transfer. 4. Prioritizing meticulous curation for music, art, and innovation to offer a holistic experience. 5. Incorporating new presentation formats, production techniques, and interactive designs. 6. Celebrating the multicultural and multi-generational nature of Sónar attendees. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #AndreaFaroppa #Sonar #Outgrow #Cultural #Marketing #Branding #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Om Podcasten

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!