EPISODE 226- TikTok, Touring & Trends: Jaime Marconette's Guide to Music Marketing in the Data Age
Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.
On The Menu:
1. How data-driven decisions shape marketing, touring, and fan engagement.
2. Building background through major label digital strategy and independent artist services.
3. Identifying optimal social platforms for targeted promotional efforts.
4. Tailoring communications to diverse audiences across Instagram, TikTok, Snapchat, etc.
5. The impact of AI on music marketing, data analysis, and industry operations.
6. Addressing complex issues around AI-generated content revenue allocation.
7. How technology, AI, and digital tools will shape the next phase of music marketing.
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Happy creating!
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