How to Grow a Health and Wellness Brand From Scratch with Dr. Wei-Shin

Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur. What are SleepPhones? Her journey from being a doctor to an entrepreneur? Her go-to advertising or marketing strategy for SleepPhones ASMR growth in the past 10 years How affiliate marketing has helped her business Picking the right influencers to partner with

Om Podcasten

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!