Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad
Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform. What sets Dialpad apart from other business communication platforms Common marketing trends we are seeing amongst big companies Morgan’s take on influencer marketing and personal brands How branding for SaaS differs from branding for non-saas products Morgan's greatest digital marketing success story Key factors one should focus on while launching a product in a completely new region