Pulitzer Prize-winning journalist, Amy Vernon on Effective Or Not - Community Building, Authentic Branding And More
Amy is the Director of Brand and Digital Strategy for Kaiju Capital and a Pulitzer Prize-winning journalist. In this episode, we have an insightful conversation with her. - From her journey into marketing to her experience in customer building. - How to deal with a negative review crisis on social media? - What is the most important part of building an online community? - What makes a brand authentic? - Influencer marketing - yay or nay? These are some questions Amy answers in a fun-filled session with Saksham and Anoushka, our people here at Outgrow!