Snippet: Creative Director of TIME Graham McDonnel on How Big Budgets Might Actually Harm Marketing Projects

As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.Want to know the secret to unlock your inner marketing genius?🤫Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc

Om Podcasten

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!