Creative Diversification: The Ad Types You Need to Win on Meta
Meta’s Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2025.
You’ll learn:
Why creative diversity is the single biggest lever for unlocking growth in the new algorithm.
The nine creative categories you need (with examples for both e-commerce and service businesses).
How to audit your current creative mix and identify the gaps.
A step-by-step framework for testing, scaling, and analysing creative performance by category instead of single ads.
By the end, you’ll have a clear roadmap to diversify your creative, reach new audience segments, and give Meta’s AI the tools it needs to find your best customers.
Link to our subscribe only episode: https://open.spotify.com/episode/5IOSfOpMrN2O23rJfgOOIr?si=chyMON3eS4i2U4_jxyw1Hw
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