Marketing & Tech Book Club: Content Inc by Joe Pulizzi

In our latest Marketing & Tech Book Club episode, we're joined by Joe Pulizzi godfather of content marketing to chat about his latest book: Content Inc. In this episode we cover: - Taster of what the book uncovers - Joe's writing process - What's playing out in the media landscape - Content creators who have really understood the changing landscape and capitalised on it - Tilt coin - What is in the skills stack of a great content creators - Joe's advice to his younger self - & more!

Om Podcasten

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday. We read em, we review em, we chat to the legends who wrote em. Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club @MarTechAlliance #MaketingBookClub https://www.martechalliance.com/marketing-book-club