Marketing & Tech Book Club: Hacking Marketing by Scott Brinker
Scott Brinker editor of the chiefmartec marketing technologist blog aka the martech godfather joins our host Carlos Doughty to chat about his latest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. In this episode, we chatted with Scott Brinker about Hacking Marketing, his thoughts on agile adoption and what exactly is martech? Influential names such as Scott Brinker and Roland Smart have rallied around the agile approach, pointing out that marketers need to keep pace with the ever-evolving landscape.