Marketing & Tech Book Club: The Agile Marketer by Roland Smart
Roland Smart, marketing leader and definitive figure on agile marketing joins our host Carlos Doughty about his new book, The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage. In this episode, Roland to tell us more about his agile approach, discuss his book The Agile Marketer, and dish on what's happening in the industry. Roland's book is not the first to explore the line between customer experience and a strong competitive advantage but it is unique in its focus on improving customer experience through an agile marketing approach. Similar to the lean approach, agile thinking is all about streamlining a brand's marketing function.