Episode 29: When Are You Ready To Conquer New Markets?
We're BACK with a new(ish) look but the same content you love. After a brief hiatus welcoming a new little Rouchmann to the world, we're back with an episode following up from Jen's panel at TechBBQ. For those of you who didn't get to attend TechBBQ, or even know what a TechBBQ is, we're presenting a deeper dive than what was shared on stage: When Are You Ready To Conquer New Markets? Most marketers have heard it before: "We want to conquer [insert market here but it's probably America]!"... but how do you know you're really ready to scale to a new market? Or that scaling is even right for you? What steps do you need to take in order to avoid a costly mistake? We made the mistakes so you don't have to...