Episode 45: Thought Leadership
In this episode of Marketing Corner, Casper and Jen cover thought leadership. You're probably thinking, "but Jen, you already covered social selling in episode 19". You're RIGHT - and thank you for being a fan - but in this episode we are talking about building your brand through promoting your founders / C-levels as thought leaders. Including: What (good things) can we learn from Elon? When it comes to trust, people > brands That time I was in Wired Finding a spokesperson who speaks to your ICP Determining your thought leadership strategy Turning thought leadership from something "fluffy" to something measurable Our true feelings about so-called "research methodology" companies And 👏 so 👏 much 👏 more!