Episode 47: Becoming Subject Matter Experts Overnight
We marketers tend to change industries quite often. But a major part of our job is to understand painpoints, write compelling copy, target the right ICP, and deeply understand value propositions. How can marketers can become "subject matter experts" in a super short time to provide value, execute quickly and effectively?In this episode, Jen and Casper discuss some our tips and tricks to learn new products and spaces in no time, including:- Internal processes to be closer to Sales and CS calls- Creating a library of external resources for your team to rely on- Conducting interviews - Carving out time to spend on this- Getting over that internal voice telling marketers they're "in the way" and aren't wanted on calls- Would you take Sales calls to learn more or are you worried about burning leads?And. So. Much. More.