Episode 48: Soft Conversions
In this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including: - The difference between hard conversions and soft conversions. - Why should you even care about soft conversions? - Pitfalls to avoid when setting up your soft conversions. - Examples of soft conversion pages and behaviors (ie. high intent behavior). - How to use reverse engineering to allocate value to different soft conversions. And so much more! Despite a small domestic dispute between your favorite podcasting duo, Jen aaaaaalmost gets Casper on board with lead scoring. Almost.