Episode 5: Targeting Specific ICPs: Do's and Don'ts
Our first listener request! In this episode, Casper and Jen cover how to identify your ICP (ideal customer profile), as well as the all-important differentiation between ICP and buyer persona. We'll also cover how to attract your ICP via your buyer personas (hint hint: content is king), and finish up with a discussion on best ways to target those ICPs on any budget. As a special bonus, Jen also shares with listeners her very "on brand" dream. You don't wanna miss it.