Episode 52: Community-Led Growth (CLG)
In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:- The pros and cons of different community platforms- When communities start to suck (spoiler alert: filler + selling 👎)- How when it comes to communities, bigger does not always mean better- Applying a performance marketing model to CLG- Incentivizing lurkers to become your championsAnd so much more!