Episode 53: LinkedIn Thought Leader Ads
Fresh off the press with the latest developments in LinkedIn! Christmas has come early for many of us marketers as LinkedIn has *finally* introduced thought leadership ads... that's right, boys and girls, now you can finally sponsor ads from your company's thought leaders with actual spend and targeting 😱 This is a huge development and plays nicely into episode 45 where we covered thought leadership in general. Lucky for us, Casper and his team at SparkForce have been testing them out and he has some interesting insights and tips for making the most of this new ad format. Get amongst it!