Episode 6: MarTech Stack 101
Another listener request! In this episode, Casper and Jen cover that all important question: What should every MarTech stack include? We'll break down what tools we use across all major stages of the funnel: 1. attract 2. engage 3. analyze & optimize and separate the "must haves" from the "nice to haves". The MarTech7000 slide that Jen mentions can be accessed here: https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg