Episode 61: B2B Product Launches 🚀
In this episode, Jen and Casper cover B2B product launches, including: - How does it differ from B2C launches - Dream timelines vs reality - The Campfire Launch (shout out to Kvadrant Consulting for that one!) - Pivoting properly when the sh*t hits the fan (as it tends to do) - Measuring the impact of a B2B product launch And... just to stay on trend, Taylor Swift. #swiftyeffect