Episode 66: What We Learned in 2023 And Will Bring Into 2024
Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024? WE ARE! 👋 In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including: - What we saw in 2023 that will separate the good marketers from the great marketers in 2024.- Staying efficient in times when funding is limited and we want our cash to last as long as possible. - Moving more towards a customer-centric model to drive MRR- What does PLG have to do with any of this? And 👏 so 👏 much 👏 more!