In this episode, Casper and Jen discuss the recent changes to tracking, from ITP to iOS 14. What exactly are these changes and how will they impact the future of B2B marketing? Most importantly, we'll also cover what B2B marketers can do to overcome these changes. DISCLAIMER: Neither Casper, nor Jen, are cookie tracking experts! What we share in this episode is purely based on our understanding of the changes and what we're seeing in the market. Please don't sue us.