How to Bring Humans and Search Bots Together with Jeff Coyle | Marketing Expedition Podcast
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00 - 0:47 Jeff’s Bio0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/1:49 - 5:00 Marketing essentials5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast5:18 - 5:33 Welcome Jeff5:33 - 8:50 Jeff’s background8:50 - 13:35 Tips from Jeff13:35 - 18:42 Considerations for Search Engine Optimization18:42 - 25:02 Helpful tools to measure performance25:02 - 31:10 Jeff’s success stories31:10 - 33:52 Advice from Jeff33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/ 34:43 - 36:00 MarketMuse’s offerings36:00 - 40:34 Voice Search Optimization40:34 - 41:18 Thank you, Jeff41:18 - 41:50 Content strategy webinar 41:50 - 42:22 Thank you for listening42:22 - 42:53 Join https://themarketingexpedition.com today!You now have a claim to a stock like Apple, Ford, or Facebook. In order to keep this claim to your stock, sign up and join Robinhood using my link.#seo #digitalmarketing #marketing #socialmediamarketing #contentstrategy #marketingstrategy #contentmarketing #leadgen #leadgeneration #branding #business #advertising #marketingtips #entrepreneur #marketmuse