How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:16 Carolyn’s Bio01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies07:28 - 08:10 Welcome to the show, Carolyn!08:11 - 12:11 Carolyn’s Career Path12:12 - 13:14 Working with Top Brands13:15 - 19:00 Brand Building vs. Performance Marketing19:01 - 22:16 The Importance of Brand Recognition22:17 - 23:02 Successful Brand Campaigns23:03 - 28:28 Client’s Case Study28:29 - 34:59 A Unique Campaign turns Viral35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”40:33 - 42:10 The Importance of Educating Customers42:11 - 47:15 Memorable Marketing Projects47:16 - 50:04 Resources and Learning50:05 - 55:42 Involvement with the 4As and Industry Conferences55:43 - 56:24 Visit: Response Marketing - https://response.agency56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 56:57 – 57:40 Join The Marketing Expedition Community today!#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling