How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast
After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't. 00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.” 00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:05 - 16:04 Marketing Essentials Moment: Cold Calling 16:05 - 16:35 Welcome to the show, Ben! 16:36 - 18:58 Ben’s Background 18:59 - 22:50 Sales solicitation through Cold Calling 22:51 - 27:57 PPC - Pay Per Click Marketing 27:58 - 31:17 Conversion rate optimization tools 31:18 - 36:22 Using Google Data Studio to produce a data visualization 36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency 37:14 - 42:31 Getting ready for an email marketing audit with your client 42:32 - 47:39 Establishing trust through a value-driven email marketing campaign 47:40 - 49:15 E-commerce and sales 49:16 - 53:52 Where are your customers? 53:53 - 57:52 How to market in the event of a possible recession 57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers 1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group 1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey! 1:02:54 – 1:03:41 Join The Marketing Expedition Community today! #ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding