The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast
Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:06 Chris’ Bio02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels12:44 - 15:03 Welcome to the show, Chris!15:04 - 19:00 Success Story: Saving a Client's Business19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding22:54 - 24:13 Pillar 3: Marketing Strategy24:14 - 25:47 Pillar 4: Marketing Team Structure25:48 - 27:58 Pillar 5: The Almighty Website27:59 - 31:16 Pillar 6: Analytics and Reporting31:17 - 34:00 Pillar 7: Tech Stack34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio35:06 - 37:48 Pillar 8: Templates and Guides37:49 - 43:06 Importance of Long-Term Strategy43:07 - 48:49 Assessing and Improving Value Proposition48:50 - 54:36 Enhancing the Almighty Website54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!58:48 – 59:34 Join the Marketing Expedition Community today!#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.