Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast
Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:10 Mark’s Background01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business16:46 - 18:07 Welcome to the show, Mark!18:08 - 19:03 Transition from Corporate to Teaching Storytelling19:04 - 21:16 Success Stories: Financial Services Leadership Retreat21:17 - 22:24 The Impact of Storytelling on Team Alignment22:25 - 24:33 Success Stories: Utility Company Annual Event24:34 - 25:14 Turning Values into Behaviors25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials31:45 - 33:33 Turning Experiences into Compelling Stories33:34 - 36:29 Three-Step Storytelling Process36:30 - 41:01 The Role of Humor in Storytelling41:02 - 41:41 Practicing Storytelling as a Skill41:42 - 42:33 Connect with Mark42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 42:25 – 45:11 Join themarketingexpedition.com today!#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents