54. Lessons from running a launch campaign

I’ve spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world. Launching can be challenging! It’s a time to get very visible and really put a lot of energy and focus into marketing myself and my ideas. In this episode I share my thoughts and lessons from running a launch campaign, from the mindset advice to the practical tips.   You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

Om Podcasten

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!