58. Do I need a marketing strategy?

Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about you but I do not have the time to go through all of those so how can we make it simple? In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model: Your Values What you do Who you do it for Your niche Your story From this simple process you can start to build marketing activities and an ongoing plan – and you can say no to the things that don’t help you. Take a listen and if you want to explore this in more depth you can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

Om Podcasten

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!