8. Getting Your Offer Right With Susanna Reay
Susanna Reay is an online business mentor who works with introvert entrepreneurs. We talked about the importance of articulating your offer as a first step in your marketing when you are a service business owner. Because marketing your service business can feel a challenge, but when you get your offer right everything else falls into place. We talked about how to find the spark that drove you to set up the business, and the role your values played in that journey. The experience of the user is at the heart of your offer and Susanna suggested that business owners pinpoint what is happening in your customer’s mind just before they are looking for what you do. We then talked about how to take those things and create a signature offer that is easy for you to promote and sell – and that your ideal customers will understand and want to buy. Finally we talked about the roles of courses, masterminds, memberships and summits in presenting your offer to your target audience. Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/ Resources To find out more about Susanna go to https://susannareay.com/ Or join her free Facebook Group: Introvert Entrepreneurs Powerhouse https://www.facebook.com/groups/quietpowerhouse/ If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight! Agorapulse is the podcast sponsor. No complicated excel docs, long emails or millions of open tabs. Simply manage all your social media channels in one place. Go to www.agorapulse.com/MarketingForIntroverts to get 1 month FREE.