16. How Much Of Your Story Should You Share? with Helen Bainbridge
In November 2020 Helen took her professional marketing skills and personal experience of anxiety and launched the Slowdown Collective, a business offering lovingly curated moments of calm in a gift box. We talked about her moment of inspiration for setting up the business and how she worked to launch in lockdown. We looked in detail at some of the tactics she has used to be successful – and why it’s more fun doing marketing for your own business than for your corporate employer! I was really interested to find out how much Helen shared her personal story in her business marketing. She explained how difficult it was to talk initially about her experience and how she has taken gradual steps to share how she lives with anxiety. Helen was very open about the power that her authentic voice brings to her business, and how her honesty helps other people share their stories too. Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/ Resources To find out more about Helen and to connect with her go to: www.theslowdowncollective.com Or on Instagram @slowdowncollective If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!