34. How to get visible with content, with Rachel Extance

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun. In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a highly competitive industry. She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!   Book recommendation Rachel recommended Fix this Next by Mike Michalowicz and you can buy it here  Resources You can find Rachel on her website https://extance.co.uk/   You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/ And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

Om Podcasten

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!