12. What Are You Afraid Of?

This is a solo episode in which I talk about fears that introverts have in marketing.  When I’m talking to clients and podcast guests they often say things like “I don’t want to put my face out there” or “I hate networking” or “I really struggle with live video”. These fears stop them from taking action that will move their business forward – for example showing their face will help potential clients get to know them.  When we really pay attention to our marketing fears, I think they can be broken down into 4 areas: Fear of getting visible Fear of not being perfect Fear that what I have to say isn’t important Fear of not being liked Working on the basis that we do need to market the business, how are we going to address some of these fears?   Join me in this short episode as I go through each fear in turn and offer some practical advice and some mindset shifts that might help. These are all things I have struggled with myself and many of my tips are things I’ve done personally. Do let me know if you find them useful! Drop me an email at jenny@bondfieldmarketing.co.uk   Resources How to work with a personal branding photographer https://bondfieldmarketing.co.uk/podcast-personal-branding-photography/ More networking tips https://bondfieldmarketing.co.uk/how-to-network-as-an-introvert/   Books to help overcome your marketing fears: Ditching Imposter Syndrome by Claire Josa How to Own the Room by Viv Groskop   Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/   If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps   And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!  

Om Podcasten

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!