Ep 11 - Branding is in the mind, not the logo
Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot! Key timings: 01:35 - What is a brand? 02:30 - Do you need a learning brand? 04:07 - The brand is in the heart and mind 05:57 - Brands help to build trust and build habits 07:35 - A brand is more than a logo 08:27 - Connotations in our subconscious minds 09:38 - Why should you develop a learning brand? 11:58 - How do you create a brand? 13:55 - What do your people ALREADY think about you? 15:17 - Visual language tips 16:09 - Key takeaways 17:17 - Final thoughts www.marketingforlearning.com