Ep 30 - Mini MAASterclass Session 4 - Getting The Most From Your Marketing Tactics

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics.    Additional resources: A guide on the AIDA Model from HubSpot Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr. Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.  

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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.