Ep 56 - Leveraging FOMO For Impact

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversky Prospect Theory Research (1979) Loss Aversion NYC Mirror Viral Video (Part 1 of 2) TikTok FOMO Ad Ashley's LinkedIn

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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.