Ep 80 - Brand Hierarchies & Why You Need Them
Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work. Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually do from a branding perspective from the outset, instead of trying to figure it amidst a project!